How to Produce Your Own Campaign Video


I do voluntary work in my spare time and last year I went on the fabulous Campaign Bootcamp where I met lots of very cool people who work for charities and good causes.

After a particularly interesting session on Communications, I began to think about how to use my video journalism skills for campaign work. There’s a lot of crossover between the skills you need to get a message across in a campaign and those you used for digital journalism.

But I’ve realised lot of campaigners don’t use digital skills and are often suspicious about the value of things like video and social media; so I was interested to read that I wasn’t alone in my thinking.

Not that there’s a lack of interest, I’ve had plenty of campaigner and activist friends ask for tips about video and film making for example. So,

Here are my top 5 tips for producing a basic campaigning video:

1. What’s the point?
Think about why you are making a video for your organisation and most importantly whats the best way of conveying that on video. Spend time on your message and the action you want to ask of your audience: sign a petition, donate money, share your campaign etc.

2. The answer is in your pocket
Mobile phones are perfect especially for small charities with limited budgets and resources. Many smart phones have HD and even 4K video capability – that’s super broadcast quality, so why aren’t you using it?

3. Practically speaking
Luckily, mobile journalists have done the legwork for you; read my post about budget friendly mobile phone accessories to help with your filming. Remember the fundamentals are TSS: Tripod, Storage and Sound. If you don’t have any lighting equipment, film in a quiet, well lit space. Make sure the light is shining on the subject and not behind the subject or you’ll end up filming a dark shadow.

4. Make it short
Think about where your video will go: maybe your website, but most likely on social media.  Social media users have a very limited attention span so the shorter your video the better; I’d say 60-120 seconds of edited video is is ideal.

5. Editing video
You need to edit video because you will make mistakes and there will be glitches and you will want to make it look as professional as you can.  Do use titles and music which you can do on your editing app. I use iMovie for editing on my iPhone on the go: at about £5 to download it’s cheap, and being the basic version of industry standard Final Cut Pro it does the job well and is pretty simple to use.

I offer structured training classes for more in-depth video making. If your charity or organisation is interested then drop me a line for more information:


Why Now is the Time to Train in Video Making


I first started video journalism around 2008 with the AP and it’s no surprise to me that the medium is becoming more popular.

The statistics say something like 80-90% of everything we see on the internet will be video in a couple of years – just think about your own internet and social media usage, rings true right? It’s certainly true for Facebook. Mark Zuckerberg says that in a few short years, the social media giant will be mostly video. On top of that 5G is coming our way very soon, meaning near instantaneous downloads.  And then think about how journalism as an industry is continuing to change beyond all recognition. Where do you consume it? Not newspapers, most likely.

If you’re a journalist these days, you can’t have failed to have noticed how your sector is changing.  Perhaps your news organisation is asking you to start capturing video on your phone while your out reporting or perhaps you want to future-proof your career.

That’s why after a stint as an onscreen reporter, I’ve decided to resurrect my video journalism skills. And it’s exciting!

Things used to be a hell of lot harder and more time consuming when I started out.  I recall my early days in TV news production in the 90s when the studio camera man tried to get us recent graduate recruits interested light and lenses and  when a two-man crew (and it was 99% men) with a big heavy camera and and chunky sound kit were standard for going out on news shoots with a reporter in tow. That all seems pretty archaic now.

It wasn’t til about 2009 when I first saw a reporter film his own piece to camera, squatting in front of the lens because he was so tall – I thought it was ridiculous.

More fool me it transpired, because that’s the ways things are moving in journalism. What’s more you can now affordably buy everything you need to shoot and edit a video news package and even broadcast live. And on top of that the technology is smaller and lighter than ever before leading to the growth in what’s called MoJo or Mobile Journalism (see my last post).

Best of all it’s getting easier – you really don’t need to be a tech nerd to do this stuff and the software is far more intuitive and user friendly than it used to be. Take iMovie for example which is basically a simpler version of industry standard Final Cut Pro X. (Realising that btw also led me to buying Garageband rather than the latest version of Logic Pro for my side hustle of music production).

The basic skills of video storytelling are underestimated at the moment, however. Anyone can wave a phone around but it takes a bit of extra thinking to get sound, video stability, and lighting right at the same time as well as learning to shoot for the edit. That takes a lot of brain power and is best left to those who are good at multi-tasking (isn’t that traditionally women?!)

These skills aren’t the flash techy stuff I agree but frankly, isn’t that nerdy stuff secondary to the actual journalism?

It is after all about the story at the end of the day.